Industry Partners

The mission of the San Luis Valley Tourism Association is to preserve our environmental and cultural resources by unifying our marketing efforts to promote the San Luis Valley as a tourism destination and thereby developing responsible economic growth for the six counties of the San Luis Valley.

We could not accomplish that mission without the support of our Industry Partners:

Alamosa Marketing District Board                             Saguache County Tourism                                Rio Grande County Tourism

Friends of the Dunes                                                     Colorado Gators                                                   Cumbres & Toltec Scenic Railroad

San Luis Valley Rural Electric





Membership Benefits:  San Luis Valley Tourism Association members receive an enhanced listing on the website.  

Member attraction listing includes: up 150 word description, photo, address, phone number, 2 website links OR 1 website link and 1 email address and receive top billing above non-member attraction listings. SLVTA will “like” you on Facebook, as well as promote your business and events.  

Non-member attraction listing includes: 75 word description, address, and phone number.  

Member listings for all other businesses (lodging, dining, activity, etc.) include up to 75 word description,  photo, address, phone number, 2 website links OR 1 website link and 1 email address.  

Non-member, non-attractions are not listed. Members will also have access to co-op advertising opportunities.

Mail your check to PO Box 35, Alamosa, CO 81101

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In case you missed this year’s Tourism Conference.  Here is a highlight of what was included:

2018 Tourism Conference

Wednesday, February 21st at ASU

The San Luis Valley Tourism Association will be hosting its annual SLV Tourism Conference on Wednesday, Feb. 21st at Adams State University’s Student Union Building. Registration will begin at 12n and the conference will be from 12:30pm to 7pm.  The conference will feature updates from Liz Thomas and Andrea Oaks-Jaramillo with the Valley Initiative Partners; Kevin Wilkins with the SLV Development Resources Group; Jeff Owsley with the Small Business Development Center; as well as representatives from the Counties.  Also in attendance will be representatives from the Great Sand Dunes National Park and Preserve; the Sangre de Cristo National Heritage Area; SLV Great Outdoors; and Sand Dunes Recreation.  This year’s guest speaker is motivational speaker and author Ty Coleman.

The Conference also includes refreshments throughout the day, dinner and a live auction*.

Registration for the conference is $40, annual membership in the Association is $35, or you can do both for $65. Registration for persons from the same business are only $30.

  • Live Auction – those business, groups or persons interested in donating an auction item should send an email to to confirm the description and value of the item.




Congratulations to our 2016 SLV Photo Contest Finalists and Winners!  …more

The San Luis Valley Tourism Association awarded $25,000 matching marketing grant…more

The San Luis Valley Tourism Association Announces 2nd Annual Photo Contest…more